Take-Home

Total Sub-Category Performance

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Total Sub-Category Performance - Value
Value	£ millions	% share	% change
1 Cola	1,354	22	4
2 Pure juice	1,163	19	-4
3 Glucose/stimulant drinks	567	9	7
4 Juice drinks	501	8	3
5 Squash	476	8	7
6 Fruit carbonates	452	7	4
7 Plain water	424	7	0
8 Dairy and dairy substitutes	406	7	4
9 Sports drinks	164	3	-2
10 Non-fruit carbonates	158	3	6
11 Water plus	157	3	4
12 Lemonade	148	2	4
13 Smoothies	127	2	-27
14 Traditional mixers	115	2	3
15 Cold hot drinks	8	0	-8
Total Soft Drinks	6,219	100	+2

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Total Sub-Category Performance - Volume
Volume	litres millions	% share	% change
1 Cola	1,674	24	3
2 Pure juice	1,104	16	-4
3 Plain water	1,005	15	3
4 Fruit carbonates	537	8	0
5 Squash	523	8	-3
6 Lemonade	466	7	-3
7 Juice drinks	380	6	1
8 Glucose/stimulant drinks	274	4	7
9 Non-fruit carbonates	235	3	3
10 Water plus	233	3	9
11 Dairy and dairy substitutes	186	3	7
12 Traditional mixers	175	3	1
13 Sports drinks	107	2	4
14 Smoothies	47	1	-27
15 Cold hot drinks	4	0	-21
Total Soft Drinks	6,949	100	+1

Source: ACNielsen Scantrack, MAT 26 December 2009

Total Carbonated v Still

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Total Carbonated v Still - Value
Value	£ millions	% share	% change
Carbonated	2795	45	5
Still	3424	55	-1

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Total Carbonated v Still - Volume
Volume	litres millions	% share	% change
Carbonated	3361	48	2
Still	3588	52	0

Source: Nielsen Scantrack, MAT 26 December 2009

Total Top Suppliers

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Total Top Suppliers - Value
Value	£ millions	% change
1 CCE	1,710	4
2 Britvic	728	6
3 GlaxoSmithKline	468	-3
4 Danone	325	-3
5 Tropicana UK	301	-7
6 Red Bull	186	0
7 Barrs	160	9
8 Innocent	107	-4
9 Gerber Foods	63	-13
10 Nestle Waters	63	12

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Total Top Suppliers - Volume
Volume	litres millions	% change
1 CCE	1,725	1
2 Britvic	847	2
3 Danone	350	1
4 GlaxoSmithKline	271	-2
5 Tropicana UK	186	-9
6 Barrs	178	8
7 Highland Spring	111	1
8 Nestle Waters	109	32
9 Princes Soft Drinks	94	34
10 Gerber Foods	58	-17

Source: Nielsen Scantrack, MAT 26 December 2009

Top Brands

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Top Brands - Value
Value	£ millions	% change
1 Coca-Cola	1,018	4
2 Lucozade	339	-3
3 Robinsons	307	2
4 Pepsi Cola	271	5
5 Tropicana	270	-6
6 Red Bull	186	0
7 Ribena	127	-3
8 Schweppes	126	4
9 Actimel	116	7
10 Volvic	111	-7

Source: Nielsen Scantrack, Total Coverage, MAT 26 December 2009

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Top Brands - Volume
Volume	litres millions	% change
1 Coca-Cola	1,079	4
2 Pepsi Cola	393	3
3 Robinsons	301	-5
4 Lucozade	201	-0
5 Schweppes	181	-8
6 Tropicana	170	-8
7 Volvic	152	1
8 Evian	151	-2
9 Highland Spring	111	1
10 Fanta	110	-10

Source: Nielsen Scantrack, Total Coverage, MAT 26 December 2009

Total Take-Home Split

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Total Take-Home Split - Value
Value	£ millions	% share	% change
1 Out of town	2,827	46	3
2 Convenience	2,020	33	2
3 High street	1,369	22	-1

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Total Take-Home Split - Volume
Volume	litres millions	% share	% change
1 Out of town	3,760	54	1
2 High street	1,661	24	-1
3 Convenience	1,516	22	2

Source: Nielsen Scantrack, MAT 26 December 2009

The Take-Home Channel

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The Take-Home Channel - Value
Value	£ millions	% share	% change
1 Grocery multiples	4,382	70	4
2 Impulse	1,837	30	-3
Total coverage	6,219	100	+2

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The Take-Home Channel - Volume
Volume	litres millions	% share	% change
1 Grocery multiples	5,588	80	2
2 Impulse	1,361	20	-4
Total coverage	6,948	100	+1

Source: Nielsen Scantrack, Retail View, MAT 26 December 2009

Grocery Multiples Sub-Category Performance

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Grocery Multiples Sub-Category Performance - Value
Value	£ millions	% share	% change
1 Still juice	1,028	23	-3
2 Cola	850	19	9
3 Squash	417	10	8
4 Dairy and dairy substitute	339	8	6
5 Juice drinks	335	8	8
6 Plain water	285	6	3
7 Fruit carbonates	282	6	10
8 Glucose/stimulant drinks	233	5	12
9 Smoothies	116	3	-27
10 Water plus	116	3	8
11 Lemonade	112	3	5
12 Non-fruit carbonates	97	2	12
13 Traditional mixers	95	2	4
14 Sports drinks	73	2	4
15 Cold hot drinks	6	0.1	-16
Total Soft Drinks	4,382	100	+4

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Grocery Multiples Sub-Category Performance - Volume
Volume	litres millions	% share	% change
1 Cola	1,243	22	5
2 Still juice	1,006	18	-3
3 Plain water	833	15	4
4 Squash	469	8	-3
5 Fruit carbonates	406	7	2
6 Lemonade	393	7	-3
7 Juice drinks	295	5	4
8 Water plus	201	4	12
9 Non-fruit carbonates	176	3	6
10 Dairy and dairy substitute	155	3	10
11 Traditional mixers	153	3	2
12 Glucose/stimulant drinks	150	3	9
13 Sports drinks	63	1	8
14 Smoothies	43	1	-28
15 Cold hot drinks	3	0.1	-32
Total Soft Drinks	5,588	100	+2

Source: Nielsen Scantrack, MAT 26 December 2009

Impulse Sub-Category Performance

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Impulse Sub-Category Performance - Value
Value	£ millions	% share	% change
1 Cola	504	27	-3
2 Glucose/stimulant drinks	334	18	4
3 Fruit carbonates	170	9	-5
4 Juice drinks	166	9	-4
5 Plain water	139	8	-6
6 Still juice	135	7	-10
7 Sports drinks	92	5	-7
8 Dairy and dairy substitute	67	4	-5
9 Non-fruit carbonates	61	3	-3
10 Squash	59	3	-6
11 Water plus	40	2	-7
12 Lemonade	37	2	0
13 Traditional mixers	20	1	-1
14 Smoothies	11	1	-26
15 Cold hot drinks	2	0.1	22
Total Soft Drinks	1,837	100	-3

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Impulse Sub-Category Performance - Volume
Volume	litres millions	% share	% change
1 Cola	431	32	-4
2 Plain water	172	13	-4
3 Fruit carbonates	131	10	-5
4 Glucose/stimulant drinks	124	9	4
5 Still juice	98	7	-7
6 Juice drinks	85	6	-6
7 Lemonade	73	5	-6
8 Non-fruit carbonates	59	4	-5
9 Squash	54	4	-4
10 Sports drinks	45	3	-2
11 Water plus	33	2	-6
12 Dairy and dairy substitute	31	2	-5
13 Traditional mixers	22	2	-7
14 Smoothies	4	0.3	-22
15 Cold hot drinks	1	0.1	39
Total Soft Drinks	1,361	100	-4

Source: Nielsen Scantrack, MAT 26 December 2009

Impulse Channel Split

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Impulse Channel Split - Value
Value	£ millions	% share	% change
1 Co-ops & symbols	758	41	2
2 Independents	704	38	-4
3 Total multiples forecourts	197	11	-8
4 Other impulse multiples	100	5	-20
5 Total multiples split offs GB	46	3	-11
Total Impulse GB	1837	100	-3

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Impulse Channel Split - Volume
Volume	litres millions	% share	% change
1 Co-ops & symbols	664	49	0
2 Independents	482	35	-4
3 Total multiples forecourts	104	8	-9
4 Other impulse multiples	59	4	-26
5 Total multiples split offs GB	40	3	-16
Total Soft Drinks	1,361	100	-4

Source: Nielsen Scantrack Impulse, MAT 26 December 2009

Deferred v Immediate

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Deferred v Immediate - Value
Value	£ millions	% share	% change
Deferred	4,319	69	2
Immediate	1,900	31	0

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Deferred v Immediate - Volume
Volume	litres millions	% share	% change
Deferred	5,868	85	1
Immediate	1,080	15	0

Source: Nielsen Scantrack, MAT 26 December 2009

Co-Ops and Symbols Sub-Category Performance

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Co-Ops and Symbols Sub-Category Performance - Value
Value	£ millions	% share	% change
Cola	210	28	3
Smoothies	97	13	-7
Glucose stimulant drinks	95	13	10
Fruit carbonates	64	8	3
Juice drinks	61	8	6
Plain water	46	6	3
Still juice	41	5	3
Dairy and dairy substitute	35	5	-3
Squash	29	4	2
Non fruit carbonates	25	3	2
Lemonade	18	2	3
Water plus	16	2	4
Traditional mixers	11	2	2
Sports drinks	9	1	18
Cold hot drinks	1	0	-3
Total Soft Drinks	758	100	2

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Co-Ops and Symbols Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	215	32	2
Plain water	74	11	-5
Smoothies	74	11	-15
Fruit carbonates	58	9	1
Lemonade	41	6	-6
Glucose stimulant drinks	39	6	7
Still juice	38	6	0
Juice drinks	35	5	4
Non fruit carbonates	25	4	-10
Dairy and dairy substitutes	16	2	-1
Water plus	16	2	7
Squash	15	2	5
Traditional mixers	15	2	-6
Sports drinks	3	1	-15
Cold hot drinks	0	0	31
Total Soft Drinks	664	100	0

Source: Nielsen Scantrack, MAT 26 December 2009

Independent Pubs Sub-Category Performance

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Independent Pubs Sub-Category Performance - Value
Value	£ millions	% share	% change
Cola	344	38.9	3
Juice drinks	155	17.5	-0.6
Flavoured carbs	79	9	5.3
Mixers	77	8.7	-6.2
Squash	69	7.8	5.3
Energy	56	6.3	-3.6
Fruit juice	42	4.8	-2.1
Lemonade	36	4	7.4
Mineral water	28	3.1	-2.8
Total Soft Drinks	886	100	0.3

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Independent Pubs Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	103	46.6	0.1
Juice drinks	47	21.4	-5.2
Mixers	15	6.6	-8.3
Lemonade	12	5.2	1.1
Squash	12	5.6	-8.7
Energy	10	4.4	-5.1
Flavoured carbs	8	3.4	-1.7
Mineral water	8	3.6	-5.9
Fruit juice	7	3.1	1.3
Total Soft Drinks	221	100	-2.6

Source: ACNielsen On Premise Audit MAT December 2009

Independents Sub-Category Performance

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Independents Sub-Category Performance - Value
Value	£ millions	% share	% change
Cola	196	28	-4
Glucose stimulant drinks	141	20	5
Fruit carbonates	81	11	-4
Juice drinks	67	9	-7
Plain water	49	7	-6
Sports drinks	38	5	-10
Pure juice	30	4	-17
Non fruit carbonates	29	4	-4
Dairy and dairy substitute	23	3	-7
Squash	16	2	-2
Lemonade	14	2	-2
Water plus	14	2	-8
Traditional mixers	5	1	-2
Cold hot drinks	2	0	39
Smoothies	1	0	-48
Total Soft Drinks	704	100	-4

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Independents Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	147	30	-5
Fruit carbonates	58	12	-5
Plain water	56	12	-6
Glucose stimulant drinks	54	11	6
Juice drinks	33	7	-8
Non fruit carbonates	30	6	1
Lemonade	24	5	-4
Pure juice	20	4	-12
Sports drinks	19	4	-3
Squash	15	3	-1
Dairy and dairy substitute	11	2	-12
Water plus	11	2	-9
Traditional mixers	4	1	-6
Cold hot drinks	1	0	44
Smoothies	0	0	-51
Total Soft Drinks	482	100	-4

Source: Nielsen Scantrack, MAT 26 December 2009

Leased and Tenanted Pubs Sub-Category Performance

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Leased and Tenanted Pubs Sub-Category Performance - Value
Value	£ millions	% share	% change
Cola	315	41.9	4.1
Juice drinks	149	19.9	3.3
Mixers	79	10.6	1.2
Flavoured carbs	58	7.8	1.8
Squash	54	7.2	3.9
Energy	44	5.8	-5.6
Fruit juice	25	3.4	-4.9
Mineral water	16	2.2	-9.2
Lemonade	10	1.3	2.5
Total Soft Drinks	751	100	2.2

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Leased and Tenanted Pubs Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	77	49.7	1.3
Juice drinks	37	23.5	-2.6
Mixers	13	8.3	-1
Squash	7	4.7	0.6
Energy	6	4.1	-5.9
Flavoured carbs	5	3.3	-1.2
Mineral water	4	2.6	-9.8
Fruit juice	3	2.2	-6.1
Lemonade	3	1.7	-2.5
Total Soft Drinks	156	100	-0.8

Source: ACNielsen On Premise Audit, MAT November 2009

Managed Pub Chains Sub-Category Performance

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Managed Pub Chains Sub-Category Performance - Value
Value	£ millions	% share	% change
Cola	323	44.1	4.5
Juice drinks	133	18.1	9.8
Mixers	72	9.8	-0.2
Energy	54	7.3	11.8
Flavoured carbs	41	5.6	9.7
Fruit juice	39	5.3	0.2
Squash	36	5	9.5
Mineral water	23	3.2	-6.7
Lemonade	12	1.6	27.5
Total Soft Drinks	732	100	5.7

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Managed Pub Chains Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	69	49.8	2
Juice drinks	28	20.2	5.8
Mixers	12	8.7	-0.8
Energy	9	6.3	9
Water	5	3.5	-16.3
Squash	5	3.8	8.7
Flavoured carbs	4	2.6	4.7
Fruit juice	4	3.2	-1.8
Lemonade	3	1.8	5.8
Total Soft Drinks	138	100	2.4

Source: ACNielsen On Premise Audit, MAT November 2009

Multiple Forecourts Sub-Category Performance

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Multiple Forecourts Sub-Category Performance - Value
Value	£ millions	% share	% change
Glucose stimulant drinks	61	31	-2
Cola	48	24	-7
Plain water	25	13	-8
Juice drinks	19	10	-2
Sports drinks	14	7	-16
Fruit carbonates	10	5	-17
Dairy and dairy substitute	6	3	-16
Water plus	5	3	-17
Pure juice	4	2	-23
Non fruit carbonates	3	2	-12
Lemonade	1	1	-10
Smoothies	1	0	-42
Squash	1	0	-3
Cold hot drinks	0	0	-14
Traditional mixers	0	0	-11
Total Soft Drinks	197	100	-8

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Multiple Forecourts Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	30	29	-10
Plain water	27	26	-2
Glucose stimulant drinks	17	17	-5
Juice drinks	8	8	-7
Fruit carbonates	6	6	-21
Sports drinks	6	6	-14
Water plus	4	3	-15
Dairy and dairy substitutes	2	2	-17
Non fruit carbonates	2	2	-13
Lemonade	1	1	-15
Pure juice	1	1	-23
Cold hot drinks	0	0	-3
Smoothies	0	0	-55
Squash	0	0	-8
Traditional mixers	0	0	-13
Total Soft Drinks	104	100	-9

Source: Nielsen Scantrack, MAT 26 November 2009

Multiple Off-Licenses Sub-Category Performance

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Multiple Off-Licenses Sub-Category Performance - Value
Value	£ millions	% share	% change
Cola	18	39	-10
Glucose stimulant drinks	7	16	-3
Fruit carbonates	5	10	-10
Juice drinks	3	7	-3
Lemonade	3	7	-9
Plain water	3	7	-20
Traditional mixers	3	7	-10
Non fruit carbonates	1	2	-3
Smoothies	1	2	-33
Squash	1	2	-8
Still juice	1	2	-36
Cold hot drinks	0	0	0
Dairy and dairy substitutes	0	0	-18
Sports drinks	0	0	-100
Water plus	0	0	-46
Total Soft Drinks	46	100	-11

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Multiple Off-Licenses Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	17	43	-17
Lemonade	6	14	-13
Fruit carbonates	4	10	-14
Plain water	4	11	-21
Glucose stimulant drinks	3	6	-9
Juice drinks	2	4	-5
Traditional mixers	2	6	-19
Non fruit carbonates	1	2	-4
Smoothies	1	1	-32
Still juice	1	1	-29
Cold hot drinks	0	0	0
Dairy and dairy substitute	0	0	-10
Sports drinks	0	0	-100
Squash	0	1	-10
Water plus	0	0	-44
Total Soft Drinks	40	100	-16

Source: Nielsen Scantrack, MAT 26 November 2009

Other Impulse Sub-Category Performance

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Other Impulse Sub-Category Performance - Value
Value	£ millions	% share	% change
Cola	28	27	-22
Glucose stimulant drinks	23	23	-2
Juice drinks	13	12	-31
Fruit carbonates	9	9	-31
Plain water	9	9	-26
Squash	8	8	-8
Water plus	4	4	-30
Dairy and dairy substitutes	3	3	22
Non fruit carbonates	2	2	-19
Smoothies	2	2	-23
Lemonade	1	1	37
Still juice	1	1	-47
Cold hot drinks	0	0	27
Sports drinks	0	0	-58
Traditional mixers	0	0	16
Total Soft Drinks	100	100	-20

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Other Impulse Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	19	33	-27
Glucose stimulant drinks	10	16	4
Plain water	7	13	-37
Juice drinks	6	10	-38
Fruit carbonates	5	8	-37
Squash	4	7	1
Dairy and dairy substitute	2	3	53
Water plus	2	3	-45
Lemonade	1	2	22
Non fruit carbonates	1	2	-19
Smoothies	1	2	-8
Still juice	1	1	-70
Cold hot drinks	0	0	48
Sports drinks	0	0	-55
Traditional mixers	0	0	15
Total Soft Drinks	59	100	-26

Source: Nielsen Scantrack, MAT 26 November 2009

Out of Town Sub-Category Performance

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Out of Town Sub-Category Performance - Value
Value	£ millions	% share	% change
Pure juice	672	24	-5
Cola	541	19	8
Squash	295	10	8
Dairy and dairy substitute	238	8	6
Juice drinks	213	8	7
Fruit carbonates	178	6	8
Plain water	174	6	2
Glucose stimulant drinks	123	4	11
Lemonade	77	3	4
Water plus	73	3	6
Smoothies	69	2	-25
Traditional mixers	66	2	4
Non fruit carbonates	63	2	9
Sports drinks	44	2	0
Cold hot drinks	3	0.1	-17
Total Soft Drinks	2,827	100	3

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Out of Town Sub-Category Performance - Volume
Volume	litres millions	% share	% change
Cola	813	22	4
Pure juice	700	19	-4
Plain water	560	15	4
Squash	327	9	-4
Lemonade	269	7	-4
Fruit carbonates	267	7	1
Juice drinks	196	5	4
Water plus	132	4	7
Non fruit carbonates	122	3	5
Dairy and dairy substitutes	109	3	9
Traditional mixers	108	3	3
Glucose stimulant drinks	87	2	9
Sports drinks	41	1	4
Smoothies	28	1	-25
Cold hot drinks	2	0	-40
Total Soft Drinks	3,760	100	1

Source: Nielsen Scantrack, MAT November 2009

Take-Home Low Calorie v Standard

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Take-Home Low Calorie v Standard - Value
Value	£ millions	% share	% change
Standard	4,777	77	1
Low calorie	1,442	23	3

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Take-Home Low Calorie v Standard - Volume
Volume	litres millions	% share	% change
Standard	5,013	72	2
Low calorie	1,935	28	-2

Source: Nielsen Scantrack, MAT 26 November 2009