Definitions/glossary

Carbonates

A drink made predominantly from carbonated water to which juice or flavourings have been added.

Cola

Cola-flavoured carbonated drinks, including cola with flavours such as cherry, twist of lemon, etc. Includes all clear and coloured colas.

Fruit Carbonates

Fruit flavoured carbonated drinks. Flavours are typically orange, cherry, lime, blackcurrant, apple, pineapple and grapefruit, lemon, lemon and lime, tropical and other mixed fruit flavours. Also includes Tizer, Dr Pepper and Vimto, as these brands now contain fruit.

Non-Fruit Carbonates

Non-fruit flavoured carbonates, excluding cola but including the unique Irn Bru. Also includes traditionals such as cream soda, ginger beer and shandy.

Lemonade

All conventional clear and cloudy or traditional, carbonated lemonade. Flavoured with lemon juice and additional fruit flavours to produce coloured lemonade.

Glucose and Stimulant Drinks

All “energy boosting” drinks such as Red Bull and Red Devil, normally fizzy.

Sports Drinks

Drinks that are specifically designed to replace minerals, sugars, trace elements and fluids as a result of exercise. Can include dilutables and powders.

Squash

Concentrated beverage, commonly called squash, cordial or syrup. Must be diluted prior to consumption.

Mixers

All drinks intended to dilute an alcoholic beverage, as well as being consumed as a solus soft drink.

Cold hot drinks

Includes cold soft drinks that are tea and coffee based such as Lipton Ice Tea.

Smoothies

Generally drinks described as smoothie, either in brand name or as a descriptor on the packaging. Drinks described as thickie will also be included.

Dairy Drinks

Ready to drink milk or milk substitute to which flavouring or juice has been added. May consist of any type of milk regardless of fat content.

Juice Drinks

A non-carbonated drink which generally contains fruit juice (some may not) plus added water or other ingredients.

Pure Juice

A non-carbonated 100% pure juice or other juice blend with no added water or sweetener, which may be chilled or long-life. Includes all concentrated juices, with the exception of frozen juice.

Plain Water

Still or sparkling water with nothing else added.

Water Plus

Sparkling or still flavoured water, or functional water (excluding sports water).

HORECA/Foodservice

Hotels, restaurants and catering.

Data sources

All sources are indicated in the charts and graphs, and detailed sources are available to all references in the text.

Take-home data relates to MAT 26 December 2009 and is taken from Nielsen’s Scantrack Impulse service, which monitors weekly data from EPOS checkout scanners. All sales figures are in £millions, all volumes in million litres.

Nielsen’s On-Premise Audit Total Brewers and relates to MAT November 2009. All sales figures are in £millions, all volumes in million litres.

Other data provided by Mintel.

Producers: Britvic Soft Drinks Britvic House, Broomfield Road, Chelmsford, Essex CM1 1TU 01245 261871.

For press information call the Britvic press office on 01245 261871 or email pressoffice@britvic.co.uk

Britvic takes care of the environment by choosing pureprint® environmental print technology. All the electricity used in the production of this report was generated from renewable sources and vegetable oil based inks were used throughout. The printer is a CarbonNeutral® company and certificated to Environmental Management System, ISO 14001 and registered to EMAS, the Eco Management and Audit Scheme. The paper used in this production is made from 100% recycled fibres.

Designed by luminous.co.uk

Photography: www.benfisherphotography.com

Copywriting by Lang Communications