Disclaimer
Chart data
The data in this report is supplied by leading market analysts who are continually working to improve accuracy, resulting in slightly different samples each year.
This creates an artificial level for trend analysis year-on-year across all channels. However, the sample is adjusted retrospectively and change percentages are accurate, although value and volume data should not be compared to last year's report. Unless otherwise stated all volumes represented are "as sold" not "as drunk".
For ease of use some figures have been rounded to whole numbers. This may result in small discrepancies in chart totals but does not affect the accuracy of the background data. Data is correct at time of going to print.
Data sources
All sources are indicated in the charts and graphs, and detailed sources are available to all references in the text.
Take-home data relates to MAT 26 December 2009 and is taken from Nielsen's cantrack Impulse service, which monitors weekly data from EPOS checkout scanners. All sales figures are in £millions, all volumes in million litres..
Nielsen's On-Premise Audit Total Brewers and relates to MAT November 2009. All sales figures are in £millions, all volumes in million litres.
Other data provided by Mintel.
Producers:
Britvic Soft Drinks
Britvic House,
Broomfield Road,
Chelmsford,
Essex
CM1 1TU
01245 261871.